Familiarity is an advantage. Startup investors are searching for opportunities in sectors that fit their expertise. Familiarity reduces their risk potential.

Stagnation is not an advantage. Investors look for businesses that are poised to thrive and deliver a worthwhile return.

Regardless of what stage your business is currently operating in, investors will want to see a marketing plan.

What are your goals for growth?
What are you aiming for in terms of eventual market reach? How quickly and extensively do you plan to scale?

Leaders with a history of success are apt to be more reassuring to an investor.

It’s essential to crunch the numbers and demonstrate your potential for a healthy financial outlook.

You don’t have to dive into every complexity associated with your business effort, but you do need to elicit trust.

A commercialization strategy is a plan that outlines how to bring a product or service to the market. 

Many startup investors work with several companies to diversify.

Your offering has to be relevant and desired in the marketplace, and investors will want to see proof.

Over-projecting your startup’s value can have the opposite effect you’re seeking.

Cross-Industry strategic fit between two or more businesses exists whenever one or more activities/products/systems comprising the value chains of different businesses are sufficiently similar to present opportunities.